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SAP C_C4H22_2411 Exam Syllabus Topics:
Topic
Details
Topic 1
- Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 2
- Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 3
- Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
Topic 4
- Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q77-Q82):
NEW QUESTION # 77
Which tools can you use to show different content to female and male contacts in a single email campaign?
Note: There are 3 correct answers to this question.
- A. Predict Recommendation Settings
- B. Manage Optional Content
- C. Emarsys Scripting Language
- D. Personalization Rules
- E. Block Targeting
Answer: C,D,E
Explanation:
To display different content based on gender in one email:
* Option B (Block Targeting):Correct. Block Targeting in the VCE allows content blocks to be shown to specific segments (e.g., females vs. males).
* Option D (Personalization Rules):Correct. Rules can conditionally display content based on contact fields like gender.
* Option E (Emarsys Scripting Language):Correct. ESL enables advanced logic to customize content dynamically by gender.
* Option A:Incorrect. Predict settings are for AI recommendations, not gender-based content splitting.
* Option C:Incorrect. Manage Optional Content is for A/B testing, not segment-specific content.The SAP Emarsys Help Portal under "VCE" and "Personalization" confirms these tools.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).
NEW QUESTION # 78
You want reply mail to be sent to an external, monitored inbox on one of your own servers. How can you do this? Note: There are 2 correct answers to this question.
- A. Configure the SAP Emarsys MX DNS record in your template footer to forward replies.
- B. Configure the SAP Emarsys MX DNS record by adding your own server domain.
- C. Configure the SAP Emarsys MX DNS record and create your own MX record in parallel.
- D. Configure the SAP Emarsys Reply Management feature to forward replies.
Answer: C,D
Explanation:
To route reply mail to an external inbox in SAP Emarsys:
* Option B:Correct. The Reply Management feature allows configuration to forward replies to a specified external inbox.
* Option D:Correct. Configuring the Emarsys MX DNS record alongside your own MX record ensures replies are routed to your server while maintaining Emarsys email functionality.
* Option A:Incorrect. The template footer doesn't control MX records or reply routing.
* Option C:Incorrect. Adding your domain to the Emarsys MX record alone doesn't suffice without parallel configuration.The SAP Emarsys Help Portal under "Reply Management" and "DNS Configuration" details these options.References:SAP Emarsys Help Portal - "Reply Management" (https://help.emarsys.com/).
NEW QUESTION # 79
The image below shows the summary page of your mobile app tutorial program. What does "583 Messages Triggered" represent? Note: There are 2 correct answers to this question.
- A. It is the number of contacts who entered the program.
- B. It is the number of all messages sent in the Interactions program, regardless of the channel.
- C. It is the number of mobile push messages sent.
- D. It is the number of SMS messages sent.
Answer: B,C
Explanation:
"583 Messages Triggered" on an Interactions program summary:
* Option B:Correct. In Interactions, this metric reflects all messages sent across configured channels (e.
g., push, SMS) in the program.
* Option D:Correct. Since it's a mobile app tutorial program, it specifically includes mobile push messages sent, a common channel for such programs.
* Option A:Incorrect. It's not limited to SMS; it includes all channels unless specified.
* Option C:Incorrect. Contacts entering is a separate metric (e.g., "Entered"), not "Messages Triggered." The SAP Emarsys Help Portal under "Interactions Reporting" explains this metric.References:SAP Emarsys Help Portal - "Interactions" (https://help.emarsys.com/).
NEW QUESTION # 80
Why is "daily" the recommended frequency for importing sales data into Smart Insight?
- A. To align with the Smart Insight dashboard update frequency.
- B. To comply with SAP Emarsys file maintenance policy.
- C. To prevent load failures for files exceeding 10 GB.
- D. To align with recommended frequency for product data.
Answer: A
Explanation:
Smart Insight in SAP Emarsys relies on sales data for analytics like Customer Lifecycle:
* Option B:Correct. Daily imports are recommended because the Smart Insight dashboard updates daily, ensuring analytics reflect the latest sales data for accurate insights.
* Option A:Incorrect. File size limits (e.g., 10 GB) are not the primary reason; Emarsys supports larger files via chunking if needed.
* Option C:Incorrect. Product data frequency (often less frequent) is distinct from sales data needs.
* Option D:Incorrect. File maintenance policies exist but don't dictate daily imports as a compliance rule.
The SAP Emarsys Help Portal under "Smart Insight" recommends daily sales data imports for dashboard alignment.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com
/).
NEW QUESTION # 81
You want to build a comma-separated values (CSV) file and import it into SAP Emarsys. Which of the following rules apply? Note: There are 2 correct answers to this question.
- A. Imported files must have a newline control character in the first 265 KB.
- B. Always use a period as the decimal separator.
- C. UTF-8 4 byte characters are allowed.
- D. Values are not case sensitive.
Answer: A,B
Explanation:
When preparing a comma-separated values (CSV) file for import into SAP Emarsys, it's essential to adhere to specific formatting guidelines to ensure data integrity and successful import processes.
B: Always use a period as the decimal separator.For numerical data, especially floating-point numbers, SAP Emarsys mandates the use of a period (.) as the decimal separator, regardless of regional or locale- specific conventions that might use a comma (,). This standardization ensures consistent data interpretation across different systems and regions.
D: Imported files must have a newline control character in the first 265 KB.To prevent the accidental upload of binary files and to ensure proper file processing, SAP Emarsys requires that imported CSV files contain a newline control character within the first 265 kilobytes (KB) of the file. This requirement helps the system recognize and validate the file format before processing the entire content. help.emarsys.com Incorrect Options:
A: UTF-8 4 byte characters are allowed.This statement is incorrect. SAP Emarsys supports UTF-8 encoding for CSV files; however, it does not allow UTF-8 4-byte characters, such as emojis. Including such characters can prevent the successful import of files. help.emarsys.com+5help.emarsys.com+5help.emarsys.com+5 C: Values are not case sensitive.This statement is also incorrect. In SAP Emarsys, values within CSV files are case sensitive. For example, the email addresses "example@address.com" and "EXample@address.com" would be treated as distinct entries. help.emarsys.com Adhering to these guidelines is crucial for the accurate and efficient import of data into SAP Emarsys, ensuring that your marketing campaigns and data analyses are based on reliable information.
NEW QUESTION # 82
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